- Stock code:
- Creation date :
- Dave Calhoun
- Head office location:
- Chicago, United States
- Key product lines:
- Boeing 737, Boeing 747, Boeing 757, Boeing 767, Boeing 777, Boeing 787
- Type of company:
Airlines use their aircraft liveries as an important part of their branding efforts. But sometimes airlines deploy special liveries for unique reasons, such as highlighting specific destinations, a promotion or an award to its ongoing partnership.
On August 29, Brazil’s largest low-cost airline, GOL Linhas Aéreas, presented the work of customizing the livery of its Boeing 737 MAX 8. The entire fuselage of the plane was decorated with scenes from the universe. of Harry Potter, which detail stunning decals alluding to the airline’s partnership with Universal Orlando Resort.
Celebrating the partnership, Juliana Pisani, Marketing Director for Latin America at Universal Parks & Resorts, said:
“We are extremely excited about the aircraft inspired by The Wizarding World of Harry Potter. We are confident that Brazilian travelers will feel closer to Universal’s parks every time they board. The idea is that our visitors start to enjoy this fantastic experience of visiting Universal Orlando Resort during the flight and arrive even more excited to explore our attractions.
The wizard plane
Painted in the new livery named “The Wizarding World of Harry Potter”, the aircraft registered PR-XMR has been owned by GOL since August last year and leased to CDB Aviation. Featuring elements from both The Wizarding World of Harry Potter themed areas at Universal Orlando’s theme parks, the aircraft’s new livery includes Hogwarts Castle, the Hogwarts Express, the Forbidden Forest and the Fierce Dragon atop Gringotts Wizard Bank in Diagon Lane.
Produced by GOL’s paint and engineering team, the images used were explicitly chosen by Universal Orlando Resort and modernized with some technical adaptations to ensure that they would properly fit the Boeing 737 MAX 8. The plane’s interior is also specially decorated, from overhead baggage compartments and storage tables to showcasing decorative Hogsmeade and Diagon Alley maps.
Transport Wizards in Orlando
Before being painted in a wizard plane, the PR-XMR mainly performed domestic flights to destinations such as São Paulo, Curitiba, Maceió and Florianópolis. The plane flew occasionally to Buenos Aires, Cancun and Miami for its international flight schedules. It even operates flights to Orlando, the longest scheduled route in the world operated with this type of aircraft.
For its new flight schedule in its magic decal, the plane performed its maiden flight as G31701, flying from Belo Horizonte to Brasilia at 05:55. Subsequently, the Boeing 737 MAX 8 should take the route from the federal capital to Orlando as G3 7602.
To honor the partnership, GOL will prioritize operating the daily route between Brazil and Orlando. Photo: GOL Airlines
Although the first book celebrated 25 years since its release on June 26, the theme park focuses more on the look chosen by the film adaptation of Warner’s films, which became the inspiration for the special livery. Luiz Teixeira, Commercial Director of International Markets at GOL, celebrated the magical vibes that PR-XMR would bring by highlighting:
“We are going to provide a unique experience for customers who board this plane. We want the trip to be a fun time not only for children but also for adults. We want everyone to be delighted during the flight and still arrive more excited for visits to Universal Parks and The Wizarding World of Harry Potter.”
GOL’s Boeing 737 MAX 8s are configured with 186 seats. Photo: GOL Airlines
Unfortunately for Harry Potter fans, the partnership between GOL and Universal Orlando Resort only allows one custom aircraft to be selected, which means there would be no more wizard planes from the Brazilian low-cost airline. Fortunately, the aircraft will retain its special livery for at least a year to around 18 months, giving passengers plenty of time to enjoy a magical experience between Brazil and the United States.
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