Soon-to-be-relaunched Indian airline Jet Airways is not happy that some of SpiceJet’s Boeing 737s are still wearing Jet’s livery from their previous service with the airline. Jet has now asked India’s aviation regulator, the DGCA, to take immediate action and have the livery retired, ideally before operations begin in September.
Since 2019, frequent air travelers to India may have noticed SpiceJet writing on some Boeing 737s, which are otherwise in an unmistakable former Jet Airways livery. Although this has gone relatively unnoticed for the past two years, the matter has been brought to the attention of the DGCA by the soon-to-be-launched Jet Airways.
When Jet Airways went bankrupt in 2019, SpiceJet didn’t blink to acquire several of its 737s as it was in aggressive expansion mode. Within weeks, images began to surface of SpiceJet repainting some of Jet Airways’ planes but not quite giving them a full makeover.
Since then he has flown these planes with his name painted on the fuselage but leaving the previous Jet’s color scheme pretty much intact.
The DGCA invited to act
As Jet Airways will soon restart operations in the second half of the year, SpiceJet wants SpiceJet to remove all visual references to the airline’s brand identity on its planes. In a letter to the regulator, Jet wrote,
“We have noticed that many aircraft continue to fly in Jet Airways livery on the fuselage and tail with our name erased and overwritten with decals…In addition, the Jet Airways logo on the tail has been repainted, but is still noticeable if you look closely.
The letter highlights the safety risks with such aircraft, indicating that it can confuse ground personnel and crew operating other aircraft about the identity of the aircraft in question, for example, when he follows ATC instructions.
Jet has asked the DGCA “to issue the necessary instructions to all operators to use only their own authorized livery, as filed with the DGCA, and to remove all remnants of other airlines’ liveries. air of their planes”.
He called on the regulator to expedite the process ahead of its launch, saying,
“As we plan to commence operations in September and expect the aircraft in our livery to be delivered to us in July this year, prompt action by your good office to ensure that all such unauthorized liveries are removed by July would be much appreciated.”
Jet Airways was a well-established airline brand in India. Even now, as it prepares to restart operations, the carrier hopes to leverage that brand value to attract former Jet loyalists and new passengers.
The airline is concerned that SpiceJet flying some of its planes in Jet livery has the potential to mislead the public about the identity of the operator. Jet Airways aircraft had distinct blue and ocher colors and a “flying sun” logo on its tail, which can still be seen on several SpiceJet aircraft.
Jet Airways is concerned that SpiceJet planes wearing its livery could mislead customers. Photo: Getty Images
Jet cites the example of SpiceJet’s infamous 737 runway excursion at Mumbai airport in 2019, which incidentally involved an older jet. The footage was widely shared in the media, showing the Jet-painted aircraft with a collapsed nose wheel at the end of the runway at Mumbai airport.
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